How
to Improve Your Online Profile (Part 4 of 4)
By
Sohaib
Azam
“Good
business leaders create a vision, articulate the vision, passionately own the
vision, and relentlessly drive it to completion.”
-Jack Welch, Businessman
Social Media
This article will focus
on two key social media sites that can help you make massive gains in website exposure.
It takes time and patience before these sites can help yield the results
that you are looking for. Don’t expect results immediately after you tell your
social network about your site and make sure to update them on how your
site is doing from time to time.
Facebook
Facebook is important because your
friends and family may be able to help expand your business by spreading the
word about your business. It is key for any business owner to utilize their
social network in order for your website to gain exposure. As long as you
have at least one person spreading the word about your site, you can start a
chain of other people learning about your site.
This chain is possible because that one
person will tell a few people about your site. Those few people may go on to
tell a few more people about your site and the process goes on. This creates
the possibility of an exponential growth all because you told one person about
your site. Imagine how much greater this growth would be if each individual in
your social network told a few people of their own about your site. You could
end up with hundreds of thousands and even millions visiting your site over
time. Again, you have to be patient in terms of waiting for this growth and you
must continuously update people on your business. Nothing happens quickly over
the short term.
LinkedIn
LinkedIn is excellent for showcasing
your skill set as well as giving others a sense of your academic and work
background. As the owner of a new business, it will always be your
responsibility to establish your credibility as an owner. This means that
you must prove that you are educated enough and have the right skill set to run
a business successfully. You can place all your work experience and skills so
that prospective customers can see your professional background.
LinkedIn is different from Facebook in
that it requires you to demonstrate your commitment to professionalism
as opposed to your casual behavior. When you build your profile, you must make
sure that you use a professional photo as opposed to a casual photo of you.
That means you must be in business attire, properly groomed with a normal
hairstyle (no Mohawks, wildly colored hair, or hair that was not properly
combed or cut), and in a professional setting when you take this
picture. You must also make sure to be completely honest when writing
your academic background as well as skill set.
Also
of note is that both sites are great sources of learning about various
networking groups that are available in your area. You can search on Facebook as
well as LinkedIn for networking groups that suit your business needs best. It
is very important to utilize both sites because they have the potential to
bring you hundreds or thousands of customers if you are patience and perseverant
about your approach.
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