How
To Improve Your Online Profile (Part 3 of 4)
By
Sohaib
Azam
“Winners take time to relish their work, knowing
that scaling the mountain is what makes the view from the top so exhilarating.”
Denis Waitley,
Motivational Speaker
Article Submission
This article will not focus on the
grammar and editorial aspects of article submission as that is common sense
that every writer should know before submitting any article. This article will
focus on some of the other dos and don’ts involved in article submission when
it comes to submitting articles in order to get traffic for your website.
Article Do’s
One of the first do’s when it comes
to writing an article is to write one that is informative and has relevant,
unique content. What this means is the article should offer information
about something that is not already common sense and will offer readers new
information about that particular topic. When a reader looks at your article,
he or she should learn something new and be able to obtain a different
perspective on that topic that they might not have had before.
It
is just as important that the article contain relevant unique content that you
did not simply copy off someone’s website. The perspective that you write on
your article should be from your own experience and knowledge and not simply a
rehash of someone else’s point of view. You need to write like you are an
expert on your own topic.
Another important thing is to try
to solve a problem or answer a question in your article. In this case of
this article, I am writing to help people improve their online profile
so that they can attract more people to their website. I could have written
about the history of the internet or written several articles detailing some of
the many statistics about internet use. Those are certainly good topics to
write about, but they may not appeal to the readers as much as writing an
article that discusses how to utilize the internet to their advantage. Readers
will feel more engaged in the article if they are reading on that addresses
a problem or issue that they may have. It is always important to write like
you are reaching out to the reader.
Article Don’ts
One of the most important no-no’s of
article writing is writing an advertisement for your article. Your article is not meant to be a sole
means of promoting your business. Writing an advertisement for your
article damages your credibility because it tells the reader that you are
writing so that you can obtain their money and not to solve their problems. The
only place that your website’s URL should go is in your author biography or in
the resource box.
Another no-no is relying on other
sources or copying their content onto your website. Relying on other sources
tells the readers you are not an expert on your topic and that you do not
understand your topic well enough to form your own points of view and ideas.
The originality of your ideas and viewpoints in your article is what the
readers will be looking for and they will use those in judging the credibility
of your article.