Sunday, October 18, 2015

How To Get Readers To Engage In Your Content


“All lasting business is built on friendship”
-Alfred A. Montapert, American Author



Content is very important as it helps getting your website exposure. But as good as your content is, it is just as important to write it a way that your potential clients can understand and engage in it. After all, your clients have a lot to take in and he/she needs to be able to understand everything. There are two important methods to ensure your content will engage the reader.


Method #1: Short Sentences With Power


You have a lot to write about when writing your content. It is easy to write a sentence and have it go on for several words if you use commas. While you may have expressed what you wanted to, the reader might have gotten lost reading your statement. The key is to write short sentences with power.

This means that you must use as few words as possible to convey your message. When you look over your sentence, revise it to see if you can use fewer words to convey the same message. Your clients will be able to read the content and better understand each sentence. After all, not every reader has a willingness to read a long sentence. Why not write sentences that use as few words as possible but convey the same meaning?


Method #2: Know When to Underline And Bold


You have written a lot of material for your content and you expect your potential clients to read through it. But there are always certain points that you feel should stand out above others. This situation calls for you to use the underline and bold function, but you have to know which is appropriate to use at what time.

Although both can be interchangeable in use, underlining and bolding words and statements should be used at different times. Underlining is used for when you want readers to pay attention to a certain sentence or phrase. Bolding is used for when you want readers to pay attention to a certain word. Underlining and bolding a phrase or sentence means you want the reader to pay special attention to that statement as you feel it is of great importance. Only use the underlining and bolding for statements that you feel the customer absolutely must see.


It is up to you to decide what statements and/or words you think are important for readers to pay attention to. It is never a good idea to do too much underlining or bolding as it tells the reader that you do not know what points are the most important.

Tuesday, October 6, 2015

How to improve your online profile (part 4 of 4)


How to Improve Your Online Profile (Part 4 of 4)

By

Sohaib Azam


“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”
-Jack Welch, Businessman
















Social Media


          This article will focus on two key social media sites that can help you make massive gains in website exposure. It takes time and patience before these sites can help yield the results that you are looking for. Don’t expect results immediately after you tell your social network about your site and make sure to update them on how your site is doing from time to time.



Facebook
             
           Facebook is important because your friends and family may be able to help expand your business by spreading the word about your business. It is key for any business owner to utilize their social network in order for your website to gain exposure. As long as you have at least one person spreading the word about your site, you can start a chain of other people learning about your site.

          This chain is possible because that one person will tell a few people about your site. Those few people may go on to tell a few more people about your site and the process goes on. This creates the possibility of an exponential growth all because you told one person about your site. Imagine how much greater this growth would be if each individual in your social network told a few people of their own about your site. You could end up with hundreds of thousands and even millions visiting your site over time. Again, you have to be patient in terms of waiting for this growth and you must continuously update people on your business. Nothing happens quickly over the short term.


LinkedIn

          LinkedIn is excellent for showcasing your skill set as well as giving others a sense of your academic and work background. As the owner of a new business, it will always be your responsibility to establish your credibility as an owner. This means that you must prove that you are educated enough and have the right skill set to run a business successfully. You can place all your work experience and skills so that prospective customers can see your professional background.  


         LinkedIn is different from Facebook in that it requires you to demonstrate your commitment to professionalism as opposed to your casual behavior. When you build your profile, you must make sure that you use a professional photo as opposed to a casual photo of you. That means you must be in business attire, properly groomed with a normal hairstyle (no Mohawks, wildly colored hair, or hair that was not properly combed or cut), and in a professional setting when you take this picture. You must also make sure to be completely honest when writing your academic background as well as skill set. 


Also of note is that both sites are great sources of learning about various networking groups that are available in your area. You can search on Facebook as well as LinkedIn for networking groups that suit your business needs best. It is very important to utilize both sites because they have the potential to bring you hundreds or thousands of customers if you are patience and perseverant about your approach.