“All lasting business is built on friendship”
-Alfred A. Montapert, American Author
Content is very important as it helps getting your
website exposure. But as good as your content is, it is just as important to
write it a way that your potential clients can understand and engage in it.
After all, your clients have a lot to take in and he/she needs to be able to
understand everything. There are two important methods to ensure your content
will engage the reader.
Method #1: Short Sentences With Power
You have a lot to write about when writing your
content. It is easy to write a sentence and have it go on for several words if
you use commas. While you may have expressed what you wanted to, the reader
might have gotten lost reading your statement. The key is to write short
sentences with power.
This means that you must use as few words as possible
to convey your message. When you look over your sentence, revise it to see if
you can use fewer words to convey the same message. Your clients will be able
to read the content and better understand each sentence. After all, not every
reader has a willingness to read a long sentence. Why not write sentences that
use as few words as possible but convey the same meaning?
Method #2: Know When to Underline And Bold
You have written a lot of material for your content
and you expect your potential clients to read through it. But there are always
certain points that you feel should stand out above others. This situation
calls for you to use the underline and bold function, but you have to know
which is appropriate to use at what time.
Although both can be interchangeable in use,
underlining and bolding words and statements should be used at different times.
Underlining is used for when you want readers to pay attention to a certain
sentence or phrase. Bolding is used for when you want readers to pay attention
to a certain word. Underlining and bolding a phrase or sentence means you want
the reader to pay special attention to that statement as you feel it is of
great importance. Only use the underlining and bolding for statements that you
feel the customer absolutely must see.
It is up to you to decide what statements and/or
words you think are important for readers to pay attention to. It is never a
good idea to do too much underlining or bolding as it tells the reader that you
do not know what points are the most important.