How To Get Readers To Engage In Your Content

“All lasting business is built on friendship”

-Alfred A. Montapert, American Author

Content is very important as it helps getting your website exposure. But as good as your content is, it is just as important to write it a way that your potential clients can understand and engage in it. After all, your clients have a lot to take in and he/she needs to be able to understand everything. There are two important methods to ensure your content will engage the reader.

Method #1: Short Sentences With Power

You have a lot to write about when writing your content. It is easy to write a sentence and have it go on for several words if you use commas. While you may have expressed what you wanted to, the reader might have gotten lost reading your statement. The key is to write short sentences with power.

This means that you must use as few words as possible to convey your message. When you look over your sentence, revise it to see if you can use fewer words to convey the same message. Your clients will be able to read the content and better understand each sentence. After all, not every reader has a willingness to read a long sentence. Why not write sentences that use as few words as possible but convey the same meaning?

Method #2: Know When to Underline And Bold

You have written a lot of material for your content and you expect your potential clients to read through it. But there are always certain points that you feel should stand out above others. This situation calls for you to use the underline and bold function, but you have to know which is appropriate to use at what time.

Although both can be interchangeable in use, underlining and bolding words and statements should be used at different times. Underlining is used for when you want readers to pay attention to a certain sentence or phrase. Bolding is used for when you want readers to pay attention to a certain word. Underlining and bolding a phrase or sentence means you want the reader to pay special attention to that statement as you feel it is of great importance. Only use the underlining and bolding for statements that you feel the customer absolutely must see.

It is up to you to decide what statements and/or words you think are important for readers to pay attention to. It is never a good idea to do too much underlining or bolding as it tells the reader that you do not know what points are the most important.